TY  - BOOK
AU  - 
TI  - International advertising: communicating across cultures
SN  - 0-534-19278-5
U1  - 659.1 M947i 
PY  - 0000///
CY  - U.S.A.
PB  - Wadsworth Publishing Company
KW  - 1.Publicidad
N1  - Incluye índice, apéndice
ER  -