Stern, Louis W. Marketing channels / Louis W. Stern, Adel I. El - Ansary, Anne T. Coughlan - 5 - XIV; 596 p. \ 24 cm Biblioteca Miguel Alemán V ISBN: 0-13-205865-0 Subjects--Topical Terms: 1. Mercadotecnia Dewey Class. No.: 658.84 S839m