West, Douglas <br/><br/>
Strategic marketing: Creating competitive advantage / 
Douglas West, John Ford, Essam Ibrahim 
 - 2 
 - XXVI, 585 p. \ 24 cm 
<br/><br/> Biblioteca Miguel Alemán V 
<br/><br/><label>ISBN: </label>978-0-19-955660-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Estrategia mercadotécnica<br/>2. Planeación estratégica
<br/><br/><label>Dewey Class. No.: </label>658.802 W517s