TY  - BOOK
AU  - Romaniuk,Jenni
AU  - Sharp,Byron
TI  - How brands grow 2: including emerging markets, services and durables, new brands and luxury brands 
SN  - 9780195596267
U1  - 658.827 
PY  - 2016///
CY  - Australia
PB  - Oxford University Press
KW  - Mercadotecnia
KW  - Marcas registradas
N1  - Incluye bibliografía
ER  -