The radio book : the complete station operations manual / [editores] B. Eric Rhoads, Reed Bunzel, Anne Snook, Wendy McManaman, Vicky Bowles - 3 volúmenes ; 21 centímetros V.1: Management & sales management . V.2: Programming & promotion. V.3: Sales & Marketing ISBN: 188674503X Subjects--Topical Terms: Canales de comercializaciónMercadotecnia Radio difusión Dewey Class. No.: 658.8 / R129