TY  - BOOK
AU  - Sharp,Byron
TI  - How brands grow: what marketers don't know 
SN  - 9780195573565
U1  - 658.827 
PY  - 2010///
CY  - Estados Unidos
PB  - Editorial Oxford University press
KW  - Mercadotecnia
KW  - Marcas registradas
ER  -