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| 003 | MX-SIABUC | ||
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| 020 | _a968-880-797-4 | ||
| 040 | _aMX-SIABUC | ||
| 082 | 0 | _a659.1 W456p | |
| 100 | 4 | 0 | _aWell, William |
| 245 | 0 |
_aPublicidad: principios y prácticas/ _cWilliam Wells, John Burnett, Sandra Moriarty; tr. Concepción Verania de Parres Cárdenas |
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| 264 |
_aMéxico : _bPrentice Hall |
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| 300 | 4 |
_aXXV, 948 p. \ 26 cm _bil. |
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| 500 | 4 |
_aTítulo original: Advertising principles and practice _aIncluye índice, apéndice |
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| 650 | _a1.Publicidad | ||
| 852 |
_a1 _b1 _c1 |
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| 942 | _cIT01 | ||
| 999 |
_c131010 _d131010 |
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