| 000 | 00718nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 15971 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 020 | _a0-07-113561-8 | ||
| 082 | 0 | _a658.8 S797fa | |
| 100 | 4 | 0 | _aStanton, William J. |
| 245 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker |
|
| 250 | 4 | _a10 edición | |
| 300 | 4 |
_aXXVIII, 697 Páginas \ 25 centímetros _bil. ; |
|
| 490 | _aSer. Marketing y advertising | ||
| 500 | 4 | _aIncluye índice, glosario | |
| 650 | _a1. Mercadotecnia | ||
| 008 | 523000 1994 mx a 0000000000eng00 | ||
| 900 | _a20010423 00:00:00 | ||
| 942 | _cIT01 | ||
| 999 |
_c132023 _d132023 |
||
| 264 |
_aMéxico : _bMcGraw-Hill _c |
||
| 852 |
_a1 _b1 _c1 |
||