000 | 00678nam a2200217 4500 | ||
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001 | 11497 | ||
003 | MX-SIABUC | ||
040 | _aMX-SIABUC | ||
020 | _a0-13-722299-8 | ||
082 | 0 | _a658.848 K26p | |
100 | 4 | 0 | _aKeegan, Warren J. |
245 | 0 |
_aPrinciples of global marketing/ _cWarren J. Keegan, Mark C. Green |
|
300 | 4 |
_aXXI, 421 p. \ 26 cm _bil. |
|
500 | 4 |
_aBiblioteca Miguel Alemán V. y Segismundo Balagué S _aIncluye bibliografía, apéndice |
|
650 | _a1.Mercadotecnia de exportación | ||
008 | 402000 1997 xxua 0000000000eng00 | ||
900 | _a19980422 00:00:00 | ||
942 | _cIT01 | ||
999 |
_c139297 _d139297 |
||
264 |
_aUSA : _bPrentice-Hall _c |
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852 |
_a1 _b1 _c1 |