| 000 | 00847nam a2200241 4500 | ||
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| 001 | 25651 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 008 | 050703s2011 mx spa d | ||
| 020 |
_a13: 978-607-481519-1 _a10: 607-481-519-4 |
||
| 082 | 0 | _a658.8 L218m 2011 | |
| 100 | 4 | 0 | _aLamb, Charles W. |
| 245 | 0 |
_aMarketing/ _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel; tr. Guadalupe Meza Staines, Martha Elsa Mauri Hernández |
|
| 250 | 4 | _a11 | |
| 300 | 4 | _aXXV, 777 p. \ 27 cm. | |
| 500 | 4 |
_aBiblioteca Miguel Alemán V. y Segismundo Balagué S _aTrad. de la 11a. ed. de Marketing _aIncluye Índice, glosario |
|
| 650 | _a1.Mercadotecnia. | ||
| 008 | 0000002011 mx 0000000000spa00 | ||
| 900 | _a20110523 00:00:00 | ||
| 942 | _cIT01 | ||
| 999 |
_c140479 _d140479 |
||
| 264 |
_aMéxico : _bCengage Learning _c |
||
| 852 |
_a1 _b1 _c1 |
||