| 000 | 00620nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 12002 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 020 | _a0-534-19278-5 | ||
| 082 | 0 | _a659.1 M947i | |
| 100 | 4 | 0 | _aMueller, Barbara |
| 245 | 0 |
_aInternational advertising: communicating across cultures/ _cBarbara Mueller |
|
| 300 | 4 |
_a340 p. \ 23 cm _bil. |
|
| 500 | 4 | _aIncluye índice, apéndice | |
| 650 | _a1.Publicidad | ||
| 008 | 402001 1996 xxua 0000000000spa00 | ||
| 900 | _a19981023 00:00:00 | ||
| 942 | _cIT01 | ||
| 999 |
_c142086 _d142086 |
||
| 264 |
_aU.S.A. : _bWadsworth Publishing Company _c |
||
| 852 |
_a1 _b1 _c1 |
||