| 000 | 00721nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 14092 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 020 | _a0-13-668989-2 | ||
| 082 | 0 | _a371.207 K87s | |
| 100 | 4 | 0 | _aKotler, Philip |
| 245 | 0 |
_aStrategic marketing for educational institutions/ _cPhilip Kotler, Karen F. A. Fox |
|
| 250 | 4 | _a2 | |
| 300 | 4 |
_aXII, 484 p. \ 23 cm _bil. |
|
| 500 | 4 | _aIncluye bibliografía, índice | |
| 650 |
_a1.Educación _z-Mercadotecnia _a2.Educación _z-Planeamiento _a3.Escuelas _z-Dirección y organización |
||
| 008 | 523000 1995 xxua 0000000000eng00 | ||
| 900 | _a20000418 00:00:00 | ||
| 942 | _cIT01 | ||
| 999 |
_c149599 _d149599 |
||
| 264 |
_aUSA : _bPrentice Hall _c |
||
| 852 |
_a1 _b1 _c1 |
||