| 000 | 00699nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 18757 | ||
| 003 | MX-SIABUC | ||
| 005 | 20230714165909.0 | ||
| 008 | 523000 2001 mx a 0000000000spa00 | ||
| 020 | _a970-26-0101-0 | ||
| 040 | _aMX-SIABUC | ||
| 082 | 0 | _a658.8 K87m 2001 | |
| 100 | 4 | 0 | _aKotler, Philip |
| 245 | 0 |
_aMarketing/ _cPhilip Kotler, Gary Armstrong; tr. Roberto Luis Escalona García |
|
| 250 | 4 | _a8 | |
| 264 |
_aMéxico : _bPearson Educación |
||
| 300 | 4 |
_aXVIII, 120 p. \ 27 cm _bil. |
|
| 500 | 4 |
_aTítulo original: Principles of marketing _aIncluye índices, apéndices, glosario, cd-rom |
|
| 650 | _a1.Mercadotecnia | ||
| 852 |
_a1 _b1 _c1 |
||
| 942 | _cIT01 | ||
| 999 |
_c154499 _d154499 |
||