| 000 | 00889nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 26385 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 008 | 050704s2012 mx spa d | ||
| 020 | _a978-607-481-633-4 | ||
| 082 | 0 | _a658.8 H711m | |
| 100 | 4 | 0 | _aHoffman, K. Douglas |
| 245 | 0 |
_aMarketing de servicios. Conceptos, estrategias y casos / _cK. Douglas Hoffman, John E. G. Bateson; tr. Guadalupe Meza Staines, Martha Elsa Mauri Hernández |
|
| 250 | 4 | _a4 | |
| 300 | 4 | _aXVIII, 443 p. \ 27 cm | |
| 500 | 4 |
_aBiblioteca Miguel Alemán V. y Segismundo Balagué S. _aTítulo original: Services marketing. Concepts, strategics & cases |
|
| 650 | _a1.Mercadotecnia de servicios | ||
| 008 | 0000002012 mx 0000000000spa00 | ||
| 900 | _a20120517 13:50:00 | ||
| 942 | _cIT01 | ||
| 999 |
_c155740 _d155740 |
||
| 264 |
_aMéxico : _bCengage Learning Editores _c |
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| 852 |
_a1 _b1 _c1 |
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