| 000 | 00730nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 22198 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 008 | 991231s 2004mx spa d | ||
| 020 | _a970-686-293-5 | ||
| 082 | 0 | _a659.1 F363p | |
| 100 | 4 | 0 | _aFernández Valiñas, Ricardo |
| 245 | 0 |
_aPublicidad un enfoque latinoamericano/ _cRicardo Fernández Valiñas, Rodolfo Urdiain Farcug |
|
| 300 | 4 | _aXI, 179 p. \ 23 cm | |
| 500 | 4 |
_aBiblioteca Miguel Alemán V. y Segismundo Balagué S _aIncluye bibliografía |
|
| 650 | _a1.Publicidad | ||
| 008 | 000000 2004 mx 0000000000spa00 | ||
| 900 | _a20050427 00:00:00 | ||
| 942 | _cIT01 | ||
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_c165621 _d165621 |
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| 264 |
_aMéxico : _bThomson _c |
||
| 852 |
_a1 _b1 _c1 |
||