| 000 | 00790nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 39632 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 008 | 050627s2005 -us eng d | ||
| 020 | _a9781591396192 | ||
| 082 | 0 | _a658.802 K49b | |
| 100 | 1 | _aKim, W. Chan | |
| 245 | 1 | 0 |
_aBlue ocean strategy. _bHow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne |
| 300 |
_a240 páginas / _c23 centímetros |
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| 500 | _aIncluye bibliografía, índice | ||
| 650 | 4 |
_aNuevo producto _aSegmentación de mercado |
|
| 008 | 0000002005 -us 0000000000eng00 | ||
| 900 | _a20171122 10:32:18 | ||
| 942 | _cIT01 | ||
| 999 |
_c165950 _d165950 |
||
| 264 |
_aEstados Unidos de América : _bHarvard Business School Press _c |
||
| 852 |
_a1 _b1 _c1 |
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