| 000 | 00824nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 25613 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 008 | 050701s2009 mx d spa d | ||
| 020 | _a978-970-10-6710-9 | ||
| 082 | 0 | _a658.8 L224d | |
| 100 | 4 | 0 | _aLambin, Jean-Jacques |
| 245 | 0 |
_aDirección de marketing gestión estratégica y operativa del mercado / _cJean - Jacques Lambin, Carlo Gallucci, Carlos Sicurello. |
|
| 300 | 4 |
_aXXII, 596 p. \ 23 cm _bgráficas |
|
| 500 | 4 |
_aBiblioteca Miguel Alemán _aTrad. de la 2a. ed. de: Market-Driven managements strategic and operational marketing |
|
| 650 | _a1. Mercadotecnia. | ||
| 008 | 0000002009 mx d 0000000000spa00 | ||
| 900 | _a20110427 00:00:00 | ||
| 942 | _cIT01 | ||
| 999 |
_c167024 _d167024 |
||
| 264 |
_aMéxico : _bMc Graw Hill _c |
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| 852 |
_a1 _b1 _c1 |
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