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| 040 | _aMX-SIABUC | ||
| 020 | _a968-7529-35-6 | ||
| 082 | 0 | _a658.802 M369s | |
| 100 | 4 | 0 | _aMarshall, Kimball P. |
| 245 | 0 |
_aSistemas de información de mercadotecnia / _cKimbal P. Marchall; tr. Enrique Enrique Mercado |
|
| 300 | 4 | _aXI, 164 p. \ 24 cm | |
| 500 | 4 |
_aBiblioteca Miguel Alemán V _aTítulo original: Marketing information system creating competitive advantage in the information age _aIncluye bibliografía, índice, glosario |
|
| 650 |
_a1. Mercadotecnia _z-Sistemas de información |
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| 900 | _a20010816 00:00:00 | ||
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_aMéxico : _bThomson _c |
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_a1 _b1 _c1 |
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