| 000 | 00835nam a2200229 4500 | ||
|---|---|---|---|
| 001 | 25625 | ||
| 003 | MX-SIABUC | ||
| 040 | _aMX-SIABUC | ||
| 008 | 050701s2009 mx spa d | ||
| 020 | _a978-970-10-7253-0 | ||
| 082 | 0 | _a658.86 V924n | |
| 100 | 4 | 0 | _aVollmer, Christopher |
| 245 | 0 |
_aLa nueva era del marketing / _cChristopher Vollmer, Geoffrey Precourt; tr. Yolanda Espinosa Cervantes |
|
| 300 | 4 | _a215 p. \ 23 cm. | |
| 500 | 4 |
_aBiblioteca Miguel Alemán V _aTítulo original: Always on: advertising marketing and media in an era of consumer control |
|
| 650 |
_a1. Mercadotecnia por internet. _a2. Comportamiento del consumidor. |
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| 008 | 0000002009 mx 0000000000spa00 | ||
| 900 | _a20110428 12:31:29 | ||
| 942 | _cIT01 | ||
| 999 |
_c168198 _d168198 |
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| 264 |
_aMéxico : _bMc Graw Hill _c |
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| 852 |
_a1 _b1 _c1 |
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