000 | 00753nam a2200241 4500 | ||
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001 | 26352 | ||
003 | MX-SIABUC | ||
040 | _aMX-SIABUC | ||
008 | 050702s2010 eng d | ||
020 | _a978-0-19-955660-1 | ||
082 | 0 | _a658.802 W517s | |
100 | 4 | 0 | _aWest, Douglas |
245 | 0 |
_aStrategic marketing: Creating competitive advantage / _cDouglas West, John Ford, Essam Ibrahim |
|
250 | 4 | _a2 | |
300 | 4 | _aXXVI, 585 p. \ 24 cm | |
500 | 4 | _aBiblioteca Miguel Alemán V | |
650 |
_a1. Estrategia mercadotécnica _a2. Planeación estratégica |
||
008 | 0000002010 0000000000eng00 | ||
900 | _a20120517 08:54:28 | ||
942 | _cIT01 | ||
999 |
_c168641 _d168641 |
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264 |
_aUSA : _bOxford University Press _c |
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852 |
_a1 _b1 _c1 |