| 000 | 00741nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | UCC | ||
| 005 | 20240316120922.0 | ||
| 008 | 230223t2016 at ||||g |||| 00| 0 eng d | ||
| 020 | _a9780195596267 | ||
| 040 | _aUCC | ||
| 041 | _aeng | ||
| 082 | 0 |
_a658.827 _bR758h |
|
| 100 | 1 |
_aRomaniuk, Jenni _eautor |
|
| 245 | 1 | 0 |
_aHow brands grow 2: _bincluding emerging markets, services and durables, new brands and luxury brands / _cJenni Romaniuk, Byron Sharp |
| 264 |
_aAustralia : _bOxford University Press, _c2016 |
||
| 300 |
_aXIV, 233 páginas ; _c23 centímetros |
||
| 504 | _aIncluye bibliografía | ||
| 650 | 1 | 4 | _aMercadotecnia |
| 650 | 1 | 4 | _aMarcas registradas |
| 700 | 1 |
_aSharp, Byron _ecoautor |
|
| 852 |
_a1 _b1 _c1 |
||
| 942 | _cIT01 | ||
| 999 |
_c175230 _d175230 |
||