Strategic marketing: Creating competitive advantage /
West, Douglas
Strategic marketing: Creating competitive advantage / Douglas West, John Ford, Essam Ibrahim - 2 - XXVI, 585 p. \ 24 cm
Biblioteca Miguel Alemán V
978-0-19-955660-1
1. Estrategia mercadotécnica
2. Planeación estratégica
658.802 W517s
Strategic marketing: Creating competitive advantage / Douglas West, John Ford, Essam Ibrahim - 2 - XXVI, 585 p. \ 24 cm
Biblioteca Miguel Alemán V
978-0-19-955660-1
1. Estrategia mercadotécnica
2. Planeación estratégica
658.802 W517s