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How brands grow 2: including emerging markets, services and durables, new brands and luxury brands /

Romaniuk, Jenni

How brands grow 2: including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp - XIV, 233 páginas ; 23 centímetros

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ISBN: 9780195596267

Subjects--Topical Terms:
Mercadotecnia
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Dewey Class. No.: 658.827 / R758h

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