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The radio book : the complete station operations manual / [editores] B. Eric Rhoads, Reed Bunzel, Anne Snook, Wendy McManaman, Vicky Bowles - 3 volúmenes ; 21 centímetros

V.1: Management & sales management . V.2: Programming & promotion. V.3: Sales & Marketing

ISBN: 188674503X

Subjects--Topical Terms:
Canales de comercialización
Mercadotecnia
Radio difusión

Dewey Class. No.: 658.8 / R129