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Competing for students, money, and reputation. Marketing the academy in the 21st century /

Lauer, Larry D.

Competing for students, money, and reputation. Marketing the academy in the 21st century / Larry D. Lauer - X, 224 páginas ; 20 centímetros

Incluye bibliografía, índice

ISBN: 089964371X

Subjects--Topical Terms:
Educación superior--Mercadotecnia

Dewey Class. No.: 378 / L372c

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