Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
Magnani, Giovanna
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts [Libro electrónico] / Giovanna Magnani - 1 recurso en línea (195 páginas) - International Series in Advanced Management Studies .
Disponible en Proquest Acceso contratado: tres copias.
9783031048326
Marketing
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts [Libro electrónico] / Giovanna Magnani - 1 recurso en línea (195 páginas) - International Series in Advanced Management Studies .
Disponible en Proquest Acceso contratado: tres copias.
9783031048326
Marketing