Services marketing. Integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing. Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6 Edición - XXVI, 642 páginas/ il. ; 26 centímetros
Incluye índice
9780071086967
Mercadotecnia de servicios
658.8 Z48s
Services marketing. Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6 Edición - XXVI, 642 páginas/ il. ; 26 centímetros
Incluye índice
9780071086967
Mercadotecnia de servicios
658.8 Z48s